What is a Social Media Newsroom?
A Social Media Newsroom (SMNR) is similar to a traditional online newsroom in that it lists media coverage, news releases, events, media contact information, and so forth; but also includes many social media elements.
Here are the main elements of a SMNR:
- A section offering links or pdfs to major media coverage.
- A section listing links to traditional or Social Media Press Releases.
- Sections for events and other industry-specific sections - like a book review section for authors.
- A multimedia section containing downloadable items such as logos, book cover art, pdf documents like press kits or sales sheets, podcasts, vidcasts, book trailers, downloadable promotional material, etc.
- Bios on each key person in the company, along with links to their social or business networking profiles like LinkedIn, Myspace, Second Life, etc.
- Purpose-built del.icio.us pages.
- RSS feeds that allow subscriptions to different sections of the room, like media coverage, news releases - or to the entire room.
- A way for readers to share the content of the site, via email or by posting to social bookmarking indexes like del.icio.us or Digg.
- Instant message indicators for key media contacts using AIM, Yahoo Messaging, MSN, Skype, etc.
- Ability to search the site or the Web using either Google or Technorati.
- Links to other blogs or Web sites that are relevant to your message.
- Technorati tag clouds.
SHIFT Communication’s Todd Defren ultimately designed the template for the Social Media Newsrooms that Social Media Power develops. He has put together a very nice presentation explaining all of the elements of the newsroom in greater detail.
You can see SHIFT’s newsroom here.
And here are a few examples of Social Media Newsrooms we have developed:
Kelley Burrus, Brand Publicist
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Fathom SEO has developed a free Social Media Pressroom Theme for WordPress for those looking to create a social media newsroom. We’d love to hear feedback that we can incorporate into future versions!