Experts Launch to Help Businesses Master the Social Web

Seven top social media and Web 2.0 experts have come together to launch a new enterprise known as This site will serve as both a daily publication providing news, analysis of Web 2.0 trends, tips, and tools, and a means for accessing the most well-known names in social media and Web 2.0 today.

Since 2007, the blog has gained a reputation as the top source for the most current information about the Social Web. And, shortly after unveiling the new site on February 25, ranks as the number two return in a Google search for “social media,” just under the Wikipedia listing, making it the top-ranked business. founder J.D. Lasica, an entrepreneur, author, and prominent blogger, recognizes that “2009 is turning out to be about collaboration,” providing him with an excellent opportunity to bring these social media “experts together to help businesses enter this brave new world of the Social Web.”

Through the collaboration of seven strategists drawing on personal successes and bouts of trial and error, provides end-to-end solutions for corporations and small to mid-size businesses seeking success in the Social Web. Visitors can find out which social media initiatives are proving successful for businesses or not via reports, white papers, and books offered in a directory on the site, and they can get help from the experts themselves to achieve maximum impact through campaign strategies.

The seven strategists coming together for the new joint business venture are:

Using a variety of Web 2.0 tools, the experts of will announce upcoming events, share photos, videos, and other multimedia, and report on new developments in social media and Web 2.0. Since each collaborator brings a different strength to the project, can offer businesses a comprehensive and integrated approach to their social media strategies.

“By banding together,” says Deltina Hay, “we can bring our success stories to a much broader audience and draw on the expertise and resources of other participants. These kind of collaborative models work for only one reason: the client benefits from a one-stop shop.” offers a broad suite of services ranging from strategic planning to online publicity; grassroots and new media marketing to business intelligence; search engine services and online reputation clean-up. Each principal has a successful track record working with a number of clients, including Intel, Cisco, Oracle, Sharp Electronics, Schering-Plough, T. Rowe Price, McCann Digital, Fresh Air Fund, International Medical Corps, and many others.

The joint enterprise is founded by leading experts in the business use of social media with locations in Washington, D.C., Los Angeles, Chicago, San Francisco, Silicon Valley, Austin, and Tel Aviv. The group blog operates on WordPress with development provided by BlitzLocal, a Boulder, Colo. company specializing in local search for professional service firms and franchises. BlitzLocal CEO and co-founder Dennis Yu raves that is “the prototype of a 21st century business model that harnesses the power of collective intelligence.”

Read the PR Web press release here…


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