Experts Launch Socialmedia.biz to Help Businesses Master the Social Web

Posted on March 3, 2009

Seven top social media and Web 2.0 experts have come together to launch a new enterprise known as Socialmedia.biz. This site will serve as both a daily publication providing news, analysis of Web 2.0 trends, tips, and tools, and a means for accessing the most well-known names in social media and Web 2.0 today.

Since 2007, the Socialmedia.biz blog has gained a reputation as the top source for the most current information about the Social Web. And, shortly after unveiling the new site on February 25, Socialmedia.biz ranks as the number two return in a Google search for “social media,” just under the Wikipedia listing, making it the top-ranked business.

Socialmedia.biz founder J.D. Lasica, an entrepreneur, author, and prominent blogger, recognizes that “2009 is turning out to be about collaboration,” providing him with an excellent opportunity to bring these social media “experts together to help businesses enter this brave new world of the Social Web.”

Through the collaboration of seven strategists drawing on personal successes and bouts of trial and error, Socialmedia.biz provides end-to-end solutions for corporations and small to mid-size businesses seeking success in the Social Web. Visitors can find out which social media initiatives are proving successful for businesses or not via reports, white papers, and books offered in a directory on the site, and they can get help from the experts themselves to achieve maximum impact through campaign strategies.

The seven strategists coming together for the new joint business venture are:

Chris Abraham, co-founder and principal of Abraham Harrison, an international consulting group that specializes in online word-of-mouth/conversation marketing and online business and technology strategy advising.
Deltina Hay, owner of Dalton Publishing, founder of the social media Website service PlumbSocial.com and author of the upcoming book, A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web.
Christopher S. Rollyson, a pioneer in corporate innovation, strategy, and transformation for 20 years who has had a leading role in launching such game-changing offerings as Java with Sun and e-business strategy with PricewaterhouseCoopers Management Consulting.
Ayelet Noff, founder of Blonde 2.0, a consulting firm specializing in helping brands understand how to use social media tools such as blogs, social networks, and social software to launch conversational marketing campaigns and create brand awareness.
J.D. Lasica, one of the earliest social media strategists, founded Ourmedia.org the first video hosting site, wrote Darknet, a book about emerging media, and was one of the first 50,000 bloggers on the planet.
Joanna Lord, co-founder and CMO of TheOnlineBeat.com, a resource for online job searchers and an expert in online marketing and social networking.
David Spark, owner of Spark Media Solutions, a new media production company that specializes in reporting and producing at live events and developing brand and thought leadership through storytelling.

Using a variety of Web 2.0 tools, the experts of Socialmedia.biz will announce upcoming events, share photos, videos, and other multimedia, and report on new developments in social media and Web 2.0. Since each collaborator brings a different strength to the project, Socialmedia.biz can offer businesses a comprehensive and integrated approach to their social media strategies.

“By banding together,” says Deltina Hay, “we can bring our success stories to a much broader audience and draw on the expertise and resources of other participants. These kind of collaborative models work for only one reason: the client benefits from a one-stop shop.”

Socialmedia.biz offers a broad suite of services ranging from strategic planning to online publicity; grassroots and new media marketing to business intelligence; search engine services and online reputation clean-up. Each principal has a successful track record working with a number of clients, including Intel, Cisco, Oracle, Sharp Electronics, Schering-Plough, T. Rowe Price, McCann Digital, Fresh Air Fund, International Medical Corps, and many others.

The joint enterprise Socialmedia.biz is founded by leading experts in the business use of social media with locations in Washington, D.C., Los Angeles, Chicago, San Francisco, Silicon Valley, Austin, and Tel Aviv. The group blog operates on WordPress with development provided by BlitzLocal, a Boulder, Colo. company specializing in local search for professional service firms and franchises. BlitzLocal CEO and co-founder Dennis Yu raves that Socialmedia.biz is “the prototype of a 21st century business model that harnesses the power of collective intelligence.”

Read the PR Web press release here…