Social Media Tip of the Day: Maintain a Consistent Identity

Posted on December 14, 2010

We all know that branding is important for a business, but it is also important for individuals in the Social Web.

When you create a presence in the Social Web, you are, in essence, branding yourself. Here are some tips that can help you do so consistently:

Use similar bios in all your profiles: You may want to tweak them to fit specific sites, but they should still be consistent in tone and content.
Use only a couple profile pictures throughout your entire presence: Part of good branding is consumer recognition.
Keep your tone consistent: This comes with knowing your audience and writing consistently for them – everywhere.
Maintain a consistent name across all platforms: This will also help with search optimization.

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About the Author:

Deltina Hay is the author of the critically acclaimed book, A Survival Guide to Social Media and Web 2.0 Optimization. The second edition of her book, renamed The Social Media Survival Guide, will be released in spring 2011. Learn more about Deltina, her books, and her availability for speaking engagements at Deltina.com. You may also enjoy listening to Deltina’s video tutorial series on YouTube: The Internet Empowerment Series.