Each of us engage in social media for different reasons. Consequently, we each measure our efforts differently.
Only you know what you are trying to accomplish through your social media efforts – be it increasing sales, establishing yourself as credible in your field, improving PR efforts, etc.
Regardless what your goals are, you need a place to start. Here is a great list that can help you get that start:
Once you know what you want to measure, you can feel confident finding the right tool to measure it.
About the Author:
Deltina Hay is the author of the critically acclaimed book, A Survival Guide to Social Media and Web 2.0 Optimization. The second edition of her book, renamed The Social Media Survival Guide, will be released in spring 2011. Learn more about Deltina, her books, and her availability for speaking engagements at Deltina.com. You may also enjoy listening to Deltina’s video tutorial series on YouTube: The Internet Empowerment Series.
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