Social Media Tip of the Day: Tools for Calculating Social Media ROI

Calculating social media ROI (return on investment) is not a straight-forward task.

There are many variables that exist in social media marketing that do not exist in traditional marketing campaigns. The big one being the viral nature of social media – this aspect is hard to measure or even predict.

All of those variables aside, you can at least get a general idea of your social media ROI from one of these handy ROI calculators:

The Social Media Survival Guide

Social Media Power Tools

Deltina Hay is the author of the critically acclaimed book, The Social Media Survival Guide, already in its second edition. She also teaches the online version of Drury University’s Social Media Certificate program. Learn more about Deltina and her availability for speaking engagements at You may also enjoy listening to her video tutorial series on YouTube.

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