Your site visitors can easily save your website as a shortcut on their mobile device, keeping your content as top-of-mind as their Angry Birds.
The problem is that many of your site visitors may not know how to create a mobile shortcut, so you should offer instructions on how they can. There are any number of ways to do this: You can offer a link to a page with instructions or place a short video on your site showing how they can create a shortcut on their mobile device.
Here is a short video on how to create a mobile shortcut that you are welcome to embed on your own site:
I’m sure your next question is going to be: How did you get the mobile devices to use those nifty little shortcut icons to represent your website? Read about how to do that on Mobile Web Slinger.
This post is based on the book The Bootstrapper’s Guide to the Mobile Web, which will be released in May 2012, but you can get a review copy today.
Deltina Hay is the author of the critically acclaimed book, The Social Media Survival Guide, and the anticipated book, The Bootstrapper’s Guide to the Mobile Web. She also teaches the online version of Drury University’s Social Media Certificate program. Learn more about Deltina and her availability for speaking engagements at Deltina.com. You may also enjoy listening to her video tutorial series on YouTube.