About Us

Deltina Hay

Deltina Hay

Deltina Hay is the founder of Social Media Power and Dalton Publishing, a literary press based in Austin, Texas. She has been programming and doing Web development in one form or another for 25 years. Her love of media and publishing, coupled with her passion for open source programming led her naturally to social media and Web 2.0 consulting. She knows first hand the amount of traffic that social media optimization and marketing can drive to a Web site, as well as the millions of potential customers and readers it can reach. She created Social Media Power to offer ways for entrepreneurs, small businesses, authors, nonprofits, and publishers to greatly improve their own Web presence using social media and Web 2.0 tools and technologies. Her undergraduate and graduate education includes accounting, computer science, applied mathematics, numerical analysis, fluid dynamics, and psychology. Her book, A Survival Guide to Social Media and Web 2.0 Optimization, can be bought or requested anywhere books are sold.


Ric Williams

Ric Williams received his master’s degree in mythology with an emphasis in depth psychology from Pacifica Graduate Institute in 1998. Ric has edited the Litera listings of The Austin Chronicle since 1988. He wrote the “Poet’s Beat” column (interviews with local poets) for The Austin Light from 1987-1991. He edited for Ed Buffalo’s poetry anthologies Aileron and Vowel Movement in the late 80’s and early 90’s and was the associate editor from 1997-1999 for Alchemy on Sunday, the literary journal of Pacifica Graduate Institute. He has written and/or edited for the Austin Chronicle, Man! Magazine, the Salt Journal, and Creative Pulse Magazine. His interview with Larry McMurtry is included in Conversations with Texas Writers, published in March 2005 by UT Press. Ric is currently the Senior Editor for Dalton Publishing, and is the editor of record for eight of their titles.

In addition to his literary editing experience, Ric has worked as a professional editor and proof reader for the State of Texas’ legislature and Department of Transportation for over 20 years.

Ric applies his professional editing skills and critique to the online content created by the Social Media Power team. We take quality content seriously.


Jason Hranicky

Jason Hranicky graduated from Southwest Texas State University in 2002 where he received a bachelor’s degree in graphic design. He currently works as a graphic designer with the State of Texas and has nearly 8 years of design experience. Jason also works as a book cover and graphic artist for Dalton Publishing. Jason aids the Social Media Power staff with graphic and Web design as well as color consulting.