What are Purpose-Built del.icio.us Pages, and How are They Used?

What are Purpose-Built del.icio.us Pages, and How are They Used?
by Deltina Hay
Purpose-built del.icio.us pages are nothing more than a collection of Web sites and blog posts that you save in the social bookmarking site del.icio.us using a specific tag. These “pages” can offer you, your book, or your business a way to showcase groups of links to sites that are relevant to your message in a “social” space. In other words, other users have also saved, tagged, and commented on these same links, giving them more credibility.
By definition, del.icio.us is a social bookmarking site that allows you to save your favorite Web sites and blogs, comment on them, tag them, and share them with others.
When you create your del.icio.us account, the link to your page will look something like this: http://del.icio.us/your.account, where “your.account” is the username you choose when you initially create your account.
When you add sites to your account, you will enter the URL, a description, and a series of tags. These tags are what allow us to create “purpose-built del.icio.us pages.”
For every site you “tag” with a certain term, a link is created that looks like this: http://del.icio.us/your.account/tag
Now you have a link to all of the sites you have saved and “tagged” with that particular term. These are purpose-built del.icio.us pages.
So, rather than tagging your favorite sites blindly, think about how you might tag them intentionally to create your own purpose-built pages that will contain a collection of related sites. For instance, you could create links to several pages like this:
del.icio.us/your.account (link to main page)
del.icio.us/your.account/public.relations
del.icio.us/your.account/client.name
del.icio.us/your.account/competition
del.icio.us/your.account/book.title
del.icio.us/your.account/author.name
Now, you may ask, what are these pages good for? The best way to answer that question is with an example…
Here is a link to Dalton Publishing’s del.icio.us page: http://del.icio.us/dalton.publishing
The page may seem to be a hodge-podge of links, but by using their tags wisely, Dalton Publishing utilizes the purpose-built pages that are generated from their account.
For example, on each social media newsroom that they create for their authors, Dalton Publishing provides a link to the relevant purpose-built pages for the particular author and/or book:
This purpose-built page: http://del.icio.us/dalton.publishing/puresoapbox on this author’s newsroom: http://www.puresoapboxnewsroom.com
This purpose-built page: http://del.icio.us/dalton.publishing/joeoconnell on this author’s newsroom: http://joeoconnellnewsroom.com/
This purpose-built page: http://del.icio.us/dalton.publishing/robertstikmanz on this author’s newsroom: http://www.hiddenlandsofnodnewsroom.com
So, for example, when a visitor clicks on the “puresoapbox” del.icio.us page (http://del.icio.us/dalton.publishing/puresoapbox) from that author’s newsroom, he will be taken to a list of saved sites in Dalton Publishing’s del.icio.us account that have been tagged with the term “puresoapbox.” The same is true for the author terms “joeoconnell” and “robertstikmanz.”
Dalton Publishing also uses purpose-built del.icio.us pages in the body of their social media news releases like these:
http://owenegerton.socialmediapower.com/?p=54
http://joeoconnell.socialmediapower.com/?p=21
And, one way that all of Dalton Publishing’s authors could also take advantage of these “pages” is by simply adding the links to their own sites and blogs.
The above example demonstrates how a publishing company might use purpose-built pages; however, the way you use such pages will depend on your industry. Brand-conscious companies might want to save and tag sites or blog posts that demonstrate their brand awareness, where service companies might want to create pages that list specific news coverage, or even pages listing discussions about their competition.
Copyright 2008 by Deltina Hay. All rights reserved.
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