Dave Evans
Social Media Tip: Marketing Benefits of Location Based Tools
Over the last two of weeks as I stopped in at my favorite watering holes in and around Austin, TX I made it a habit to “check in.” I was using Foursquare and Gowalla, two notable :location-based” social networking services. Oddly (remember, this is Austin, TX!) I found only one actual “benefit” outside of a [...]
Social Media Tip: Social Media + Customer Care = More Business
I’m betting that you’ve gotten at least a start in use of social media for marketing. Otherwise, you wouldn’t be reading this. But ask yourself this question: “If some said something really ugly about your product, or were to absolutely rave about your service, what would you do?” More to the point, what you do [...]
Social Media Tip of the Day: Social Media is Bigger Than Marketing
Consider this: There are three primary touchpoints that drive 99% of the conversations about brands, products and services on the social web: The actual sales process; The actual product or service experience, and Customer Service. True, some parts of the sales process are under the control of marketing…but the others are not. They are a [...]
Dave Evans and Paul Gillin contribute social media tips
We are honored and excited to have two acclaimed social media authors contributing to our popular “Social Media Tip of the Day” segment. Paul Gillin is a writer, speaker and business adviser who specializes in the strategic use of social media. Since 2005, he has written four books and published more than 130 articles about [...]
