Chapter 5: Podcasting, Vidcasting, and Webcasting

Chapter 5 of the book discusses in detail podcasts, vidcasts, and Webcasts, including what they are and how to create and publish your own. This chapter provides tips for preparing a script and key terms, as well as tips for optimizing podcasts for search engines and podcast directories. The following excerpts are from A Survival [...]


SMP Podcast Episode 1: Social Media and Web 2.0 Basics for Business

Social Media and Web 2.0 Basics for Business In this episode Social Media Power founder Deltina Hay gives and overview of social media tools for Web 2.0 optimization. Tools like social networking, media communities, WordPress, blogging, RSS feeds, podcasting, social media newsrooms, crowd-sourcing, social bookmarking, and widgets.