Though there is no one, established framework to measure social media success, there are some tactics you can use to help with the process. This article can help you develop an individualized, social media measuring framework. Step One: Know Your Goals Any good marketing plan starts with established goals. You need to know what your [...]
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When using WordPress to power your Website, you want to use a good SEO plugin to help your site get the best placement possible in the search engines. The latest entry in the WordPress segment of the Internet Empowerment Series of video tutorials, this video walks you through how to configure and maintain the All-In-One [...]
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With a little effort and creativity you can customize your Facebook profile and Facebook page. The latest entry in our Internet Empowerment Series of video tutorials, this video shows how to take advantage of Facebook’s new profile design by placing custom images along the top of your profile and page that align nicely with your [...]
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Social Media Power founder, Deltina Hay, has a new edition of her critically acclaimed book on social media and Web 2.0 optimization. Released by “new influencer” Paul Gillin’s publisher, Quill Driver Books, the previously named “A Survival Guide to Social Media and Web 2.0 Optimization” is now in its second edition and renamed The Social [...]
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We all know that branding is important for a business, but it is also important for individuals in the Social Web. When you create a presence in the Social Web, you are, in essence, branding yourself. Here are some tips that can help you do so consistently: Use similar bios in all your profiles: You [...]
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Here is a good small business social media strategy put together by Mashable. For those who are just getting started, it is important to create a manageable plan out of the gate. Here is a plan that is manageable and has some good tactics as well. Don’t forget to optimize, though! http://mashable.com/2009/10/28/small-business-marketing/ ### Get the [...]
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