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Home» Social Media Optimization

Social Media Optimization

Measuring Your Social Media Efforts in Four Steps

Posted by Deltina Hay - February 3, 2012 - News, Social Media, Social Media Marketing, Social Media Optimization, Social Media Tip of the Day, Social Media Tools, Tips

Though there is no one, established framework to measure social media success, there are some tactics you can use to help with the process. This article can help you develop an individualized, social media measuring framework. Step One: Know Your Goals Any good marketing plan starts with established goals. You need to know what your [...]

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Video: All in One SEO plugin for WordPress

Posted by Deltina Hay - March 18, 2011 - Blogging, News, SEO, Social Media Optimization, Social Media Tools, Tutorials, Videos, WordPress, YouTube

When using WordPress to power your Website, you want to use a good SEO plugin to help your site get the best placement possible in the search engines. The latest entry in the WordPress segment of the  Internet Empowerment Series of video tutorials, this video walks you through how to configure and maintain the All-In-One [...]

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Video: Pimping Your Facebook Profile

Posted by Deltina Hay - March 14, 2011 - Facebook, News, Social Media Optimization, Tutorials, Videos, YouTube

With a little effort and creativity you can customize your Facebook profile and Facebook page. The latest entry in our  Internet Empowerment Series of video tutorials, this video shows how to take advantage of Facebook’s new profile design by placing custom images along the top of your profile and page that align nicely with your [...]

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Announcing the Second Edition of The Social Media Survival Guide

Posted by Deltina Hay - January 26, 2011 - Book Marketing, News, Social Media, Social Media Books, Social Media Marketing, Social Media Optimization, Social Media Tools

Social Media Power founder, Deltina Hay, has a new edition of her critically acclaimed book on social media and Web 2.0 optimization. Released by “new influencer” Paul Gillin’s publisher, Quill Driver Books, the previously named “A Survival Guide to Social Media and Web 2.0 Optimization” is now in its second edition and renamed The Social [...]

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Social Media Tip of the Day: Maintain a Consistent Identity

Posted by Deltina Hay - December 14, 2010 - News, Social Media, Social Media Optimization, Social Media Tip of the Day, Tips

We all know that branding is important for a business, but it is also important for individuals in the Social Web. When you create a presence in the Social Web, you are, in essence, branding yourself. Here are some tips that can help you do so consistently: Use similar bios in all your profiles: You [...]

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Social Media Tip of the Day: Small Business Strategy

Posted by Deltina Hay - December 10, 2010 - Social Media, Social Media Marketing, Social Media Optimization, Social Media Tip of the Day, Tips

Here is a good small business social media strategy put together by Mashable. For those who are just getting started, it is important to create a manageable plan out of the gate. Here is a plan that is manageable and has some good tactics as well. Don’t forget to optimize, though! http://mashable.com/2009/10/28/small-business-marketing/ ### Get the [...]

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