Social Media Optimization

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Social Media Tip of the Day: Small Business Strategy

Here is a good small business social media strategy put together by Mashable. For those who are just getting started, it is important to create a manageable plan out of the gate. Here is a plan that is manageable and has some good tactics as well. Don’t forget to optimize, though! http://mashable.com/2009/10/28/small-business-marketing/ ### Get the [...]


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Social Media Tip of the Day: A presentation you can use

Here is a SlideShare presentation that you can use or share with others. If you are still in the planning stages of your social media strategy, or if you know someone else who is, here is a presentation that walks you through the process from strategy and planning to implementing and optimizing to integrating and [...]


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Video: Creating custom widgets

People are often amazed at how easy it is to create and place widgets offered by social sites. The latest entry in our  Internet Empowerment Series of video tutorials, this video shows how to create and place custom widgets on your WordPress blog or Website:


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Video: LinkedIn Badges

Placing badges that link to your presence in the Social Web is important to your overall optimization, but sometimes just finding a site’s badges can be a challenge. The latest entry in our Internet Empowerment Series of video tutorials, this video shows you how to find LinkedIn badges and how to place them on your [...]