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IMPORTANT: The author is presently working on the second edition of this e-book. However, her print book, A Survival Guide to Social Media and Web 2.0 Optimization with companion CD is a much expanded version of this e-book, and is available for sale on this site, or anywhere books are sold…

A Step-by-Step Guide to Social Media Marketing and Web 2.0 Optimization

by Social Media Power Founder, Deltina Hay

The social Web has leveled the Internet playing field. You, your business, and your book are no longer at the mercy of the large search engines as more and more consumers and businesses are turning to the social Web for help making buying decisions. But, the good news is optimizing your presence in the social Web is not as difficult as you may think!

A Step-by-Step Guide to Social Media Marketing and Web 2.0 Optimization is a straightforward, easy-to-follow strategy that will lead you through the social media and Web 2.0 optimization process and help you to make your mark in the social Web.

Many of the tactics outlined in this 60-page guide can be implemented right out of the box and with little knowledge of programming or HTML. It really is a no-nonsense approach that you can easily tackle to establish a strong presence in this new Internet arena for you and your business.

“I’m impressed! This is really an outstanding primer that leaves no stone unturned.” —Mike Crosson, Social Media Marketing Digest

“I love this book! It is perfect for smart professionals, students, and just about anyone who has the ability to delve into social media.” —Mike Chapman, Co-founder of Social Media Club and Every Dot Connects

“Love it. Great tool for understanding Web 2.0. Nice job!” — DJ Vallauri, Lodging Interactive

The easy-to-use guide offers instructions for the following – complete with links for further reading and examples:

Preparation
Preparing tags, descriptions, multimedia items, and text content for use in the social Web

Optimizing Your Web Site
Creating a social media and Web 2.0 optimized Web site using RSS feeds and other tools, including using WordPress to power your entire site

Starting a Blog
Outlines options and best-practices for starting a blog

Podcasting and Vidcasting
Creating a podcast or vidcast using blogging platforms

Optimizing Your Blog
Tips and instructions for getting best exposure for your blog or RSS feed

Social Bookmarking Sites
Getting the most out of sites like Technorati and del.icio.us. Purpose-built del.icio.us pages explained

Crowd-Sourced News Aggregators
Sharing your content on sites like Digg and Propeller

Media Communities & Social Calendars
Sharing your multimedia on Web 2.0 sites like Flickr, YouTube, and Upcoming

Social Networking & Similar Tools
Tapping the power of social networking sites like Facebook, MySpace, and Squidoo

Social Media Newsrooms
Creating the ultimate Web 2.0 tool for your book or business

Social Media News Releases
A multimedia version of the standard press release

Preparatory Elements for a Social Media Newsroom
Checklist for gathering the content necessary to built a social media newsroom

Widgets and Badges
Using widgets and badges from sites like Facebook, MySpace, Widgetbox, and Amazon, that can make your site more interactive, enhance your own Web presence, and promote your blog or RSS feed

Advanced Social Media Technologies
Implementing technologies that require a bit more time and commitment, including virtual worlds, Wikis, and Webcasting


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