Workshops

Our Workshops are presented by author and Social Media Power founder Deltina Hay based on her critically acclaimed book already in its second edition, The Social Media Survival Guide.

Deltina can speak at your event for a reasonable fee that includes travel and hospitality expenses, or plan and teach an entire seminar for your company. Inquire through the form at the bottom of this page or email deltina at socialmediapower.com.

Deltina also facilitates the social media certificate online graduate course for Drury University if you are interested in an entire course on social media.

For an idea of the style and quality of Deltina’s presentations and tutorials visit her SlideShare account and her series of YouTube video tutorials.

Here are workshops you might consider:

Mapping a Realistic Social Media Strategy

The number of social media tools available today can seem overwhelming, but most fall into easily definable categories. This workshop will help you identify those categories and arm you with the knowledge to help decide whether a tool is a good fit for you or your business.

You will leave this workshop with your Social Media strategy and policies in place, a plan to implement that strategy, and the book that will help you along the way.

Learn about the tools that make up the Social Web, including:
- RSS Feeds & Blogging
- Social Networking & Micro-blogging (Facebook, LinkedIn, Twitter)
- Media Communities (Flickr, YouTube)
- Social Bookmarking & Crowd Sourcing (Digg, Delicious.com, StumbleUpon)
- WordPress Powered Websites
- Social Media Newsrooms
- Widgets & Badges
- More…
Learn which of these tools are the best fit for you, your book, or your business, and create a realistic strategy based on your schedule and available resources.
Learn how to use the resources within the book to help plan your strategy, prepare your content, and implement an optimized presence in the Social Web.
Take away:
- Your completed social media strategy, plan and policies.
- A signed copy of A Survival Guide to Social Media and Web 2.0 Optimization complete with resource CD and fillable PDF forms.
- PDF copy of presentation materials.

Integrating Your Social Web Presence

Following the advice of social media “experts” you have established your own blog and joined a number of social sites, including Facebook, MySpace, LinkedIn, Twitter, YouTube, Flickr, and Upcoming.org, among others. Now, the experts say you must add content to each of these accounts regularly to keep them dynamic. So, how’s this supposed to make your life easier?

Relax. With some careful planning, you can streamline the process of keeping all of your Social Web accounts fresh and engaging without breaking your back or the bank. The trick is to make your social accounts work together.

The Social Web is an open and easily integrated system based on RSS feeds, widgets, applications, and plugins. Learn how to take advantage of these technologies and maximize your time and resources spent in the Social Web.

Learn how to map out the proper integration plan to fit your needs.
Learn how to integrate your Social sites and tools by:
- Feeding your blog posts into other social sites
- Using applications to integrate social tools and sites
- Implementing widgets and badges
- Using plugins in WordPress and other CMSs
- Using integration tools like Ping.fm and HootSuite
Take away:
- Your completed integration plan.
- An integration map based on your specific needs.
- A signed copy of A Survival Guide to Social Media and Web 2.0 Optimization complete with resource CD and fillable PDF forms.
- PDF copy of presentation materials.